Since 2020, e-gift cards consistently made up 15-17% of gift card sales. Digital card sales also showed steady growth, with the number of cards increasing by between 6-15% year over year since 2019.
Source: New feed
Since 2020, e-gift cards consistently made up 15-17% of gift card sales. Digital card sales also showed steady growth, with the number of cards increasing by between 6-15% year over year since 2019.
Source: New feed