Interestingly, non-branded search queries became more dominant during the pandemic, meaning that consumers search for the what (“hotel near me”), not the who (e.g. “Marriott near me”).
Source: New feed
Interestingly, non-branded search queries became more dominant during the pandemic, meaning that consumers search for the what (“hotel near me”), not the who (e.g. “Marriott near me”).
Source: New feed