During the 22nd annual Multi-Unit Restaurant Technology Conference, the importance of data and analytics – and what operators are doing with it – emerged as an important theme. To make smart decisions with available data, hospitality operators must turn to analytics, unfortunately, hotels and restaurants are not confident in how they compare to competitors in this area. Almost half (43%) of restaurants feel they lag competition in the use of data and analytics. Meanwhile about one out of three hotels (34%) lack confidence in analytics maturity. Todd Davis, CIO of Choice Hotels and this month’s cover subject, shares his perspective on what has made Choice Hotels an innovation leader, including how data is not a byproduct of technology, but rather is driving it.
Source: New feed