3 Keys to Successful Digital Marketing

Expert to offer crash course in digital marketing priorities for restaurant execs at 2016 Restaurant Executive Summit.
Source: New feed

Building a Roadmap to Revenue

G6 Hospitality, parent company of Motel 6 and Studio 6, has embarked upon a complete revamping of its digital ecosystem in order to truly enable the customer journey and experience. In an exclusive interview with HT, EVP & CMO, Lance Miceli, talks about this overhaul of technology platforms and processes, including the creation of the company’s proprietary revenue optimization workspace, G6ROW, which combines machine logic with human interpretation to offer a more complete picture of distribution, rates and booking.
Source: New feed

What's Hot in POS Hardware: 2016 Innovations & 2017 Insights

After several years of a decline, hardware budget allocations spiked in 2016 according to HT's Restaurant Technology Study, most likely as a result of restaurants upgrading payment terminals and POS hardware in response to the EMV liability shift. Security, mobility and shifting business models are driving the need for innovation at the point of sale, and suppliers are responding to the need for flexibility. In this annual round-up of POS hardware and peripherals, HT asked vendors to highlight latest releases, share 2017 research and development plans, plus make predictions about what the future holds for the POS market.
Source: New feed