From Travelodge to the Savoy, hotel design has always played a crucial role in reinforcing brand identities and differentiating a business from its competitors. But with an increasing number of ‘design-led’, ‘luxury’ and ’boutique’ hotels populating the sector, how key is the design of a hotel to its overall success?
Source: New feed

From Travelodge to the Savoy, hotel design has always played a crucial role in reinforcing brand identities and differentiating a business from its competitors. But with an increasing number of 'design-led', 'luxury' and 'boutique' hotels populating the sector, how key is the design of a hotel to its overall success?
Source: New feed